A jewellery house. A runway. A night.
The only IIJA partnership that places a single brand at the centre of the night's most photographed moment — choreographed by India's leading creative directors, anchored by a celebrity showstopper, lit and scored exclusively around one house.
Not a sponsorship slot. A naming right — held by your brand, indexed under your brand, recalled under your brand.
The full anatomy of an IIJA Couture Sequence.
A dedicated couture sequence carried under your brand line. Integrated into every piece of event communication, every stage cue, every backdrop, every recap reel — and held in your house's name for the full IIJA 2026 cycle.
A professionally choreographed runway presentation curated exclusively around the sponsor brand's jewellery — heritage, contemporary, or hybrid — designed in close collaboration with the brand creative team.
Option to feature the brand's own celebrity ambassador, muse, or showstopper — or a Bollywood face curated by IIJA — anchoring the sequence and the post-event media cycle.
Sequence designed and produced by India's leading fashion choreographers, stylists and creative directors — the same names behind the country's most-photographed couture moments.
Stage visuals, broadcast cutaways, red carpet, media backdrops, official campaign creative, partner reels and a 12-month digital amplification window across IIJA channels.
Direct visibility before top jewellers, retailers, family offices, luxury buyers, fashion editors, celebrity stylists and 100+ press outlets — concentrated in a single evening.
Pre-event teasers, on-night photography and video reels, red-carpet integration and a post-event editorial cycle owned by — and indexed under — your brand.
Only six sequences will be offered in 2026. One house per sequence. Category-exclusive. No competing maison in the line-up.
Not visibility. Positioning.
The Couture Sequence repositions a jewellery house as a lifestyle and couture brand — and associates it with the elegance, glamour and global recognition the IIJA stage carries on its first night. The collection becomes the performance. The performance becomes the headline. The headline travels for twelve months.
How many sequences should we hold for your house?
Only six sequences will be offered in 2026 — one house per sequence, category-exclusive. Let us know how many you'd like to discuss, and a member of the partnerships team will respond within one working day with a tailored brief.