presents
Where India's most influential jewellery brands choose to be seen.
The one evening when the entire jewellery ecosystem is in a single room. Partnership at IIJA is positioning, not sponsorship.
The houses that make IIJA 2026 possible.
presents
The room you want to be in.
Four reasons the industry's top brands partner with IIJA.
Category Ownership
Own a moment — or own the night. IIJA's tiered architecture means a partner can dominate a single touchpoint or carry the entire event narrative.
Celebrity-Adjacent Brand Building
Place your brand in the same frame as the biggest names in Indian cinema, fashion and culture — without paying celebrity endorsement fees.
National Media Amplification
Editorial coverage across India's leading lifestyle, business and trade publications. Partner logos travel further than the evening itself. Post-event films extend the footprint for 12 months.
Decision-Maker Access
The audience is not consumers. It is the people who buy, design, finance and distribute jewellery at scale — concentrated in a single room for a single night. Backed by India's leading trade bodies.
Who you're in front of.
Every seat at IIJA is allocated by invitation. The composition of the room is deliberate.
Two layers. Every partnership is bespoke.
Seven headline tiers. Fifteen experiential moments. Pricing on application — every partnership is curated against your category objectives.
Headline Tiers
The single most powerful brand position in Indian jewellery for 2026 — now secured by India Gold Metaverse (IGM). The Title Partner is synonymous with the awards themselves — across every piece of communication, every media mention, every stage moment and every post-event film. This is total association.
Secured by India Gold MetaverseThe Couture Sequence — a runway built around one house.
Six sequences. One house each. Naming rights, celebrity showstopper, creative direction by India's leading names, and a 12-month media cycle indexed under your brand. The signature IIJA partnership lives on its own page.
Experiential Moments
Fifteen specific touchpoints. Each one ownable. Each one memorable.
A partnership, not a transaction.
Three decades of platform-building, applied to your brand objectives.
Conversation
A discovery call to understand your category objectives and 2026 brand priorities.
Curation
A tailored partnership proposal built around the tier and experiential moments most relevant to your brand.
Activation
End-to-end activation support — creative, on-ground production, celebrity engagement and media integration.
Amplification
Post-event content, performance reporting and 12-month brand association across IIJA digital properties.
Download the IIJA 2026 Partnership Proposal.
A detailed deck covering tier-by-tier deliverables, audience profile, media value, past Tefla's case studies and the full activation roadmap.
- Tier-by-tier deliverables & exclusivity rights
- Audience profile and media value summary
- Past Tefla's case studies — Globoil, Sugar Summit, ICCON
- Full activation timeline for 2026
30-second form. Link arrives in your inbox · Reviewed personally by Aadil Singh's team within 24 hours.
Trusted by India's leading brands.
"Tefla's events deliver the audience they promise. The quality of the room is the reason we partner with them year after year.
— Past Tefla's Event Partner
"From planning to activation to post-event reporting, the team operates at a standard that matches the calibre of the brands in the room.
— Past Tefla's Event Partner
The right tier is the one we build around you.
Not bought off a rate card. Designed around your brand for 2026.