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Press & Insights

The Indian jewellery industry, read closely.

Twenty-five long-form articles from the IIJA secretariat — on the craftsmen, brands, technologies and traditions shaping the next decade of Indian jewellery.

Editor's pick · IIJA & Recognition

The Inaugural Edition: What October 2, 2026 Will Mean for Indian Jewellery

Cinema has its 1954 Filmfare. Indian jewellery has October 2, 2026 — the inaugural IIJA at The Westin Mumbai Powai Lake.

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IIJA
IIJA
IIJA & Recognition 4 min

The Inaugural Edition: What October 2, 2026 Will Mean for Indian Jewellery

Cinema has its 1954 Filmfare. Indian jewellery has October 2, 2026 — the inaugural IIJA at The Westin Mumbai Powai Lake.

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IIJA
Bridal & Editorial 3 min

Beyond the Big Day: Why 2026 Bridal Jewellery Is Designed for a Lifetime, Not a Ceremony

Indian brides are now buying jewellery to wear for decades, not for a single ceremony. Inside the quietest, most consequential shift in the category.

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What It Means to Be an IIJA Honouree: The Year After the Trophy
IIJA & Recognition 3 min

What It Means to Be an IIJA Honouree: The Year After the Trophy

Recognition matters only if it changes something. The three layers of value behind every IIJA honour — and how honourees deploy it for decades.

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The Fifty Honours, Explained: A Category-by-Category Guide to Every IIJA Award
IIJA & Recognition 3 min

The Fifty Honours, Explained: A Category-by-Category Guide to Every IIJA Award

From Lifetime Achievement to the Silver Awards — what each of the 50 IIJA honours recognises, and what excellence looks like in every category.

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Inside the Jury Room: How IIJA Evaluates Fifty Honours
IIJA & Recognition 3 min

Inside the Jury Room: How IIJA Evaluates Fifty Honours

Five steps. Four independence protocols. One published methodology. How the IIJA jury makes honours that the industry can nod to and say 'yes, they deserved it.'

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Why India Needs a Definitive Jewellery Honour — and Why Now
IIJA & Recognition 3 min

Why India Needs a Definitive Jewellery Honour — and Why Now

Cinema has Filmfare. Sport has Khel Ratna. Indian jewellery has been waiting for its definitive platform — and 2026 is when it arrives.

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The AI Revolution in Jewellery: From Design to Customer Experience
Innovation & Future 3 min

The AI Revolution in Jewellery: From Design to Customer Experience

AI is reading rough diamonds in Surat, generating 200 designs from a sketch in Bengaluru, and powering AR try-on in Mumbai. The five layers of jewellery AI.

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The D2C Disruptors: Meet the Indian Jewellery Brands Rewriting the Rulebook
Innovation & Future 3 min

The D2C Disruptors: Meet the Indian Jewellery Brands Rewriting the Rulebook

CaratLane, BlueStone, Melorra, GIVA — the direct-to-consumer brands reshaping how India discovers, decides, and buys jewellery.

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The Lab-Grown Diamond Debate: Real, Ethical, or Both?
Innovation & Future 3 min

The Lab-Grown Diamond Debate: Real, Ethical, or Both?

Champions call them the future of ethical luxury. Critics call them the end of diamond meaning. The honest answer to lab-grown vs mined.

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Traceability and Trust: How Blockchain Is Coming to Indian Jewellery
Innovation & Future 3 min

Traceability and Trust: How Blockchain Is Coming to Indian Jewellery

From mine to retail — how distributed ledgers are replacing 'trust the seller' with cryptographic provenance in Indian jewellery.

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The Sustainability Imperative: How Indian Jewellery Is Being Rebuilt Around Responsibility
Innovation & Future 2 min

The Sustainability Imperative: How Indian Jewellery Is Being Rebuilt Around Responsibility

From recycled gold to traceable diamonds — how Indian jewellery is making sustainability part of what luxury means.

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From Reception to Red Carpet: How Indian Cinema Shapes What India Wears
Bridal & Editorial 3 min

From Reception to Red Carpet: How Indian Cinema Shapes What India Wears

From Jodhaa Akbar to Heeramandi — how Bollywood became the most powerful translator of Indian jewellery design.

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The Heirloom Question: Should You Inherit Your Mother's Jewellery — or Reimagine It?
Bridal & Editorial 3 min

The Heirloom Question: Should You Inherit Your Mother's Jewellery — or Reimagine It?

Every Indian family has a jewellery box that carries more than gold. The 2026 question: preserve, redesign, or melt and rebuild?

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Inside the Lab: How Lab-Grown Diamonds Are Reshaping Indian Jewellery
Industry Intelligence 4 min

Inside the Lab: How Lab-Grown Diamonds Are Reshaping Indian Jewellery

Real, ethical, and 40–70% cheaper — why lab-grown is the fastest-growing category in Indian jewellery, projected to hit $1.2B by 2030.

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The Layering Edit: How 2026 Brides Are Reinventing the Indian Jewellery Set
Bridal & Editorial 3 min

The Layering Edit: How 2026 Brides Are Reinventing the Indian Jewellery Set

Stacked chains, mixed eras, deliberate composition — the layering movement is rewriting the rules of Indian bridal styling.

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The Modern Mangalsutra: How India's Most Symbolic Jewel Is Being Reimagined
Bridal & Editorial 3 min

The Modern Mangalsutra: How India's Most Symbolic Jewel Is Being Reimagined

From traditional to daily-wear diamond — how Indian brides in 2026 are buying two or three mangalsutras instead of one.

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Indian Bridal Jewellery Trends 2026: The Definitive Guide for the Modern Bride
Bridal & Editorial 3 min

Indian Bridal Jewellery Trends 2026: The Definitive Guide for the Modern Bride

From modular Polki to lab-grown solitaires — the ten bridal trends defining what Indian brides are choosing for the 2026 wedding season.

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The Karigar Crisis: Why India's Master Craftsmen Are Disappearing — and What Comes Next
Heritage & Craft 3 min

The Karigar Crisis: Why India's Master Craftsmen Are Disappearing — and What Comes Next

60%+ of master karigars are over 50. Less than 10% of their children are entering the trade. Inside the succession crisis reshaping Indian craft.

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The Story of Jadau: How Mughal Craftsmanship Built India's Most Treasured Jewellery
Heritage & Craft 3 min

The Story of Jadau: How Mughal Craftsmanship Built India's Most Treasured Jewellery

From Akbar's royal workshops to today's Indian weddings — the 500-year journey of Jadau, where uncut diamonds become part of the gold itself.

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Kundan vs Polki: The Definitive Guide to India's Two Greatest Jewellery Traditions
Heritage & Craft 3 min

Kundan vs Polki: The Definitive Guide to India's Two Greatest Jewellery Traditions

Polki is about the stone. Kundan is about the technique. The full guide to telling them apart, what they cost, and how to choose for your wedding.

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Temple Jewellery: The South Indian Heritage Carved Into Gold
Heritage & Craft 3 min

Temple Jewellery: The South Indian Heritage Carved Into Gold

From temple goddesses to modern brides — the thousand-year journey of South India's most distinctive jewellery tradition.

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Meenakari: The 500-Year-Old Art Hidden Behind Every Royal Indian Jewel
Heritage & Craft 3 min

Meenakari: The 500-Year-Old Art Hidden Behind Every Royal Indian Jewel

Turn over any Polki necklace and you'll see Meenakari — the Persian-origin enamel craft that has made Indian jewellery beautiful from both sides for five centuries.

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The Hands Behind the Heritage: A Tribute to India's Master Karigars
Heritage & Craft 3 min

The Hands Behind the Heritage: A Tribute to India's Master Karigars

The most invisible artists of Indian jewellery — and why the IIJA's Master Karigar Award honours them on the same stage as the industry's CEOs.

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The Hallmark Revolution: How BIS Hallmarking Changed Indian Jewellery Forever
Industry Intelligence 3 min

The Hallmark Revolution: How BIS Hallmarking Changed Indian Jewellery Forever

From faith to metallurgy — how a six-digit code and mandatory BIS hallmarking rebuilt consumer trust in Indian gold jewellery.

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The Omnichannel Imperative: How Jewellery Retail Is Being Rebuilt for the Digital Buyer
Industry Intelligence 3 min

The Omnichannel Imperative: How Jewellery Retail Is Being Rebuilt for the Digital Buyer

85% of jewellery is still bought offline — but 90% of decisions happen online. Inside the omnichannel transformation reshaping Indian jewellery retail.

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