The Indian jewellery industry, read closely.
Twenty-five long-form articles from the IIJA secretariat — on the craftsmen, brands, technologies and traditions shaping the next decade of Indian jewellery.
The Inaugural Edition: What October 2, 2026 Will Mean for Indian Jewellery
Cinema has its 1954 Filmfare. Indian jewellery has October 2, 2026 — the inaugural IIJA at The Westin Mumbai Powai Lake.
The Inaugural Edition: What October 2, 2026 Will Mean for Indian Jewellery
Cinema has its 1954 Filmfare. Indian jewellery has October 2, 2026 — the inaugural IIJA at The Westin Mumbai Powai Lake.
Beyond the Big Day: Why 2026 Bridal Jewellery Is Designed for a Lifetime, Not a Ceremony
Indian brides are now buying jewellery to wear for decades, not for a single ceremony. Inside the quietest, most consequential shift in the category.

What It Means to Be an IIJA Honouree: The Year After the Trophy
Recognition matters only if it changes something. The three layers of value behind every IIJA honour — and how honourees deploy it for decades.

The Fifty Honours, Explained: A Category-by-Category Guide to Every IIJA Award
From Lifetime Achievement to the Silver Awards — what each of the 50 IIJA honours recognises, and what excellence looks like in every category.

Inside the Jury Room: How IIJA Evaluates Fifty Honours
Five steps. Four independence protocols. One published methodology. How the IIJA jury makes honours that the industry can nod to and say 'yes, they deserved it.'

Why India Needs a Definitive Jewellery Honour — and Why Now
Cinema has Filmfare. Sport has Khel Ratna. Indian jewellery has been waiting for its definitive platform — and 2026 is when it arrives.

The AI Revolution in Jewellery: From Design to Customer Experience
AI is reading rough diamonds in Surat, generating 200 designs from a sketch in Bengaluru, and powering AR try-on in Mumbai. The five layers of jewellery AI.

The D2C Disruptors: Meet the Indian Jewellery Brands Rewriting the Rulebook
CaratLane, BlueStone, Melorra, GIVA — the direct-to-consumer brands reshaping how India discovers, decides, and buys jewellery.

The Lab-Grown Diamond Debate: Real, Ethical, or Both?
Champions call them the future of ethical luxury. Critics call them the end of diamond meaning. The honest answer to lab-grown vs mined.

Traceability and Trust: How Blockchain Is Coming to Indian Jewellery
From mine to retail — how distributed ledgers are replacing 'trust the seller' with cryptographic provenance in Indian jewellery.

The Sustainability Imperative: How Indian Jewellery Is Being Rebuilt Around Responsibility
From recycled gold to traceable diamonds — how Indian jewellery is making sustainability part of what luxury means.

From Reception to Red Carpet: How Indian Cinema Shapes What India Wears
From Jodhaa Akbar to Heeramandi — how Bollywood became the most powerful translator of Indian jewellery design.

The Heirloom Question: Should You Inherit Your Mother's Jewellery — or Reimagine It?
Every Indian family has a jewellery box that carries more than gold. The 2026 question: preserve, redesign, or melt and rebuild?

Inside the Lab: How Lab-Grown Diamonds Are Reshaping Indian Jewellery
Real, ethical, and 40–70% cheaper — why lab-grown is the fastest-growing category in Indian jewellery, projected to hit $1.2B by 2030.

The Layering Edit: How 2026 Brides Are Reinventing the Indian Jewellery Set
Stacked chains, mixed eras, deliberate composition — the layering movement is rewriting the rules of Indian bridal styling.

The Modern Mangalsutra: How India's Most Symbolic Jewel Is Being Reimagined
From traditional to daily-wear diamond — how Indian brides in 2026 are buying two or three mangalsutras instead of one.

Indian Bridal Jewellery Trends 2026: The Definitive Guide for the Modern Bride
From modular Polki to lab-grown solitaires — the ten bridal trends defining what Indian brides are choosing for the 2026 wedding season.

The Karigar Crisis: Why India's Master Craftsmen Are Disappearing — and What Comes Next
60%+ of master karigars are over 50. Less than 10% of their children are entering the trade. Inside the succession crisis reshaping Indian craft.

The Story of Jadau: How Mughal Craftsmanship Built India's Most Treasured Jewellery
From Akbar's royal workshops to today's Indian weddings — the 500-year journey of Jadau, where uncut diamonds become part of the gold itself.

Kundan vs Polki: The Definitive Guide to India's Two Greatest Jewellery Traditions
Polki is about the stone. Kundan is about the technique. The full guide to telling them apart, what they cost, and how to choose for your wedding.

Temple Jewellery: The South Indian Heritage Carved Into Gold
From temple goddesses to modern brides — the thousand-year journey of South India's most distinctive jewellery tradition.

Meenakari: The 500-Year-Old Art Hidden Behind Every Royal Indian Jewel
Turn over any Polki necklace and you'll see Meenakari — the Persian-origin enamel craft that has made Indian jewellery beautiful from both sides for five centuries.

The Hands Behind the Heritage: A Tribute to India's Master Karigars
The most invisible artists of Indian jewellery — and why the IIJA's Master Karigar Award honours them on the same stage as the industry's CEOs.

The Hallmark Revolution: How BIS Hallmarking Changed Indian Jewellery Forever
From faith to metallurgy — how a six-digit code and mandatory BIS hallmarking rebuilt consumer trust in Indian gold jewellery.

The Omnichannel Imperative: How Jewellery Retail Is Being Rebuilt for the Digital Buyer
85% of jewellery is still bought offline — but 90% of decisions happen online. Inside the omnichannel transformation reshaping Indian jewellery retail.
